Oh dear. I have just redone my logo and it is in upper case, in a fancy font. Oops. I wanted a nice Art Nouveau look to it. There will be simpler versions of it though, depending on the media it is printed on.
Thanks blackvelvet! It was the advice and support of friends like yourself that gave me the confidence to really go for it in the first place, so it's only right that I share in return. Karmic corsetmaking... ;-)
dcollington, not to worry! My first logo ideas were *very* ornate and all in upper case too. I had dreams of one day having a shop with a gorgeous wrought-iron Art Nouveau style name above it, gorgeous... It was only with the input from a graphic designer friend that I realised it perhaps wasn't the most practical choice for where I am now.
But hey, as I say in all these articles, take the guidance available and then follow your own instincts. Bucking the trend may work out brilliantly for you and you can always have variations on your logo for different applications :-)
Debbie, I've seen yours. It's a clear enough font to get away with it so don't worry. Some of those At Nouveau ones work fine, think of the classic metro sign. It's really script, handwritten and gothic looking fonts that cause problems. It's a legibility thing, the eye isn't comfortable reading some fonts in a string of upper case. The one I've seen most frequently misused is Brush stroke. Aghh this is when I can't shake off the graphic designer hat! :)
I was going to ask about the impact on your brand you observed when you were able to implement the/your style of imagery that strikes me as rather "signature" to your brand and how much of the end result was collaborative or personal/individual... But it seems that question will have to wait until after reading article three. (Thanks, I'm looking forward to it!)
beautoner, being able to implement the visuals that I wanted has had a huge impact on my business. People love pretty pictures! But on another level I think that if you put the time and effort into creating those visuals then it also becomes clear to your potential customer base that you're very serious about your work.
Yes, it was all hugely collaborative and article three will give more detail on that. But the best starting point is to choose to work with people who already produce photography/visuals that fit with the image in your head :-)
i had like 1000 woven logo labels made about 8 years ago at least! I would have liked to change the logo by now, buts its pretty simple and has the 'iris' part to it, which people seem confused that my name 'iriscostume' is all one word BUT then i realise it only looks good on paper (to me anyway) and just iris is easier to say in conversation......:P