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Design for Print

icon smAlison explores the stationery, business cards and print advertising that you need to run a successful business, and how to prepare artwork for these.

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CrikeyAphrodite  
  Haha, several typos here to prove my point. Don't trust word processing software to flag everything up and don't send stuff off at 2am. Double check it with fresh eyes in the morning.
But as our editor has spelled 'stationery' wrong in the intro I don't feel so bad as it happens to the best of us ;)
 
 
gentlewomanthief  
  Haha, I wasn't going to say, Alison ... ;) (English teacher eagle eyes over here!)

Thanks a lot for another great article - this is a really helpful series! Will there be some more? For instance, the last part about supplying images and copy for editorial has raised Qs for me (such as what's expected from the images and copy, etc), and one of the other OCOC ladies posted that Q about letting people borrow your work for photoshoots, etc - that's not necessarily all design specific, but it is about the publicity and brand image.

Thanks again, Alison - great info as always! x
 
 
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CrikeyAphrodite  
  This is why I mentioned it before anyone else got the chance ;b

Yes, some good suggestions. The photography issue is a minefield in itself, and it's something I've been chatting about with a photographer recently. I'm also working on a checklist to cover myself if a photographer doesn't make things clear.

As far as submitting images for publication as above, just be very careful about checking you have the usage rights. Ask the photographer before you send is the best advice I can give as a lot depends on the relationship you have with them and how they approach their work.
 
 
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CrikeyAphrodite  
  As for the publication's expectations - as long as the resolution is right and it's a good quality image you're fine. They may tweak it to suit their press settings, but it will be a computerised action. And obviously make sure the image content is tailored to the demographic of the publication , whether it's a family newspaper or a specialist magazine ;) Geography plays a part, for instance the UK being a little more relaxed than the US (I'd say) and a city centre paper being more open than a rural small town paper. Magazines are of course more specific to start with.

Copy just needs to be clear and relevant to the publication's tone. If it's editorial then it will get cut if they need to. If they sell an extra ad on that page, that wins. But in an ad it will go in as it is, so don't overstuff it with text as it won't get read and a nice image with minimal text is far more eyecatching.

Glad these are proving useful :) x
 
 
gentlewomanthief  
  Thanks a lot for the replies, Alison! Even more useful info!

(By the way, don't think it shows real names on here - it's Clare Sager, from OCOC, etc!)
 
 
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CrikeyAphrodite  
  Ah, it's sneaky though... it tells you on the email when you subscribe to the thread :)  
 
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pollyanna  
  The typo in the intro has been amended - thank you for spotting it! It sneaked through our spell-check... oops.  
 
melly de bellegarde  
  A good article!
I'm a professionnal artist/graphist/illustrator/Art Director myslef and what you say here is really important if you want to feel professionnal. :) I'm sure many people will be really happy to access your advices :D

Some little things which may help also:
Don't forget to verify that fonts are free too use (especially for commercial use!), and I'll add another little thing which is very important: Let your design breathe. Let a margin all aroud your creation. Never stuck something in a corner, or next to a broder.

i55.servimg.com/u/f55/11/69/34/64/elemen10.jpg

Sorry about the possible mistakes! I'm french :D
 
 
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CrikeyAphrodite  
  Hi,
Good points. Especially on the white space. I did cover the legal font issue etc on the previous logo design article so only alluded to it here but it bears repeating :)
 
 
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