(1/2) This is an important topic for artistfolk! I signed up to Patreon 3 months ago and it's proven to be my most significant stream of income! I’ve found that the initial launch is crucial, which is why it's so important to have a substantial following before signing up. It's really bad form to constantly be promoting your Patreon page amongst all your free content; this was something I learned during the years I spent on the consumer (vs creator) side of things: it can create a hideous class division amongst your audience when you start blatantly prioritizing viewers and privatizing the content that once everyone could enjoy. So that first Patreon announcement is the most important factor in establishing your membership base. Again, I’m still rather new to this, but roughly 75% of my current number signed up at that initial announcement: and the even better part is, as pointed out in the article, the bigger your membership base, the more likely you are to attract new members.
(2/2)I received some advice from someone at Patreon who informed me that one of the most common mistakes new creators make is setting up a $1 tier. After the Patreon cut/taxes, the $1 isn’t very much—especiall y if you’re in a small niche and don’t have 1000s of supporters; and if people are willing to pay $1, they are usually just as willing to pay $2 or $3, which in practice I found to be true. The final bit of advice came from my mother, a Real Business Person, who suggested I set up a Ghost Tier even higher than my top $20 tier solely to make the $20 tier look nicer. I set up a $50 tier—with no additional special reward than the $20, ‘just because’. It worked exceedingly well, not only in attracting more $20 members—but people actually signed up for the $50. For no reason other than just to support the work, which, if anything, was the greatest reminder that Patreon isn’t about the stuff; it’s about the artist. & just maybe to some we’re worth a little more than we think we are. :)
Really good points here Bernadette - I wish I hadn't bothered with the $1 tier now!